Kristen Ledlow Helps LeBron James Unveil New Shoe before Restart with Cavs
BEAVERTON, Ore. (AP) — LeBron James had some business to take care before rejoining the Cleveland Cavaliers for training camp and Kristen Ledlow was there to help announce the launch.
He was at Nike’s corporate headquarters Tuesday for the unveiling of his new shoe, the LeBron 12. It is his first new shoe with Nike since he returned this summer to the Cavs and has been the talk among the sneaker news community.
“I would like this shoe,” he joked. “But I love it because it has my name and logo on it.”
The rollout comes less than two weeks before the four-time league MVP reports to training camp. The Cavs open the season on Oct. 30 at home against the New York Knicks.
The shoe, his 12th since signing with Nike as a rookie out of high school in 2003, features multicolored hexagonal cushions on the soles. It retails for $200, and versions of it will start hitting stores next month.
The NBA superstar, who started his career in Cleveland and led the Miami to two NBA titles, re-signed as a free agent with the Cavaliers in July. His new $41 million contract includes an option after one year, but he said last month that he planned to finish his career with the Cavs.
He’ll join Kevin Love, who was traded from the Minnesota Timberwolves to the Cavs in late August, and Kyrie Irving, last year’s All-Star Game MVP who signed a maximum contract extension on the first day of free agency. Irving was also the tournament MVP at the recent Basketball World Cup, which the U.S. national team won.
James and Love played together on the U.S. Olympic team that won the gold medal in London, but he was excited about joining Irving: “I think he can be the best point guard in our league.”
The moves were part of a dramatic summer for the Cavs, who won just 33 games last season and haven’t been to the playoffs since James left in 2010. Love’s arrival after a three-team trade that instantly turned Cleveland into an NBA championship favorite.
Cleveland also signed free agents Shawn Marion, Mike Miller and James Jones, veteran players with NBA titles on their resumes.
“I’m looking forward to being back in downtown Cleveland — where I belong,” he said.